ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT MODULE Assignment - 1

ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT MODULE - Assignment Example He kept on his quest for prospective customers who would buy space in his magazine and did this bit of marketing mainly through the pay phone installed in his school. One fails to stop marveling at the entrepreneurial streak that this young boy exhibited when most boys of his age were busy playing games. The success did not come anytime soon and after some backbreaking and focused effort finally on one fine day he received his first breakthrough in the form of a cheque of  £250 from an advertiser. The most notable part of this entire episode is that he did not waver in his faith even for a moment through the whole exercise and was never shy of putting in hard work for it. This personal attribute of staying focused in the face of severest odds is perhaps the single most important attribute that separates an entrepreneur form the rest of the crowd (Branson 2006). During the early 1980s and right through the 1990s media, both electronic and print, and several academicians researched on the special attributes that made entrepreneurs out of ordinary mortals. Such research outputs usually set out a list of must-have attributes and generally invited readers to do a self check to find out whether they have it in them what makes an entrepreneur. It had become quite fashionable to label certain characteristics as entrepreneurial attributes. One of them was surely an ability to take risks but hardly any such publication clearly mentioned just where when such an ability to accept risks crossed the limits of prudence and became downright foolhardiness. Another very much touted behavioral characteristic of future entrepreneurs was an extra desire to achieve something in life (McClelland 1999). The characteristic, as was evident from the words that described it, was extremely vague and had more hype in it than any real substance. One would hardly be